
The TYPE MAPPING System
TYPE MAPPING charts the terrain that increases motivation and transforms performance.
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What is TYPE MAPPING?
TYPE MAPPING charts the terrain that increases motivation and transforms performance. It is an integrated system based on one powerful model that shines a light on areas often left unmapped.
This involves individuals (their preferences, identity and aspirations), situations (the context, demands and challenges) and a focus on the space in‐between (interaction, behaviour and relationships).
The methods involve 5 lenses which allow for enormous flexibility in terms of intervention and development.
The powerful model underpinning TYPE MAPPING is C.G. Jung’s theory of Psychological Types.
This theory now provides the mechanism for hundreds of applications that go beyond existing psychometric approaches in two ways.

Firstly, it captures the spirit of Jung’s theory by focusing on how a person continues to grow and develop over their life span (i.e. recognising that one's reported Type can change): "Even though assignment to a particular type may in certain cases have lifelong validity, in other very frequent cases it is so dependent on so many external and internal factors that the diagnosis is valid only for certain periods of time."
Jung, 1957, p. 347
Secondly it acknowledges the way in which people express themselves in a variety of ways which are dependent on both short‐term and long‐term environmental experiences. The 5 different lenses are each embodied in a questionnaire as follows:
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Learning style (LSI or Learning Styles Indicator)
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Identity (TDI®‐IS, or Type Dynamics Indicator ‐ IS version)
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Aspirations (TDI®‐WANT, or Type Dynamics Indicator, Want version)
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Roles/Behaviours (MTR‐i™., or Management Team Roles‐indicator)
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Contextual Demand (ITPQ™, or Ideal Team Profile Questionnaire)
In summary, each of these questionnaires explores different space - the inside with the complexities of identity and aspiration which can make the identification of preference difficult; the outside and the situational demands and pressures that require attention; the in‐between, which is how we adapt to the differing demands of circumstances and our sense of self.
Click below to view the TYPE MAPPING Assessment Comparisons.

Below is the Type Map which relates the roles and preferences together.

The roles are described using verbs (gerunds) and the preferences use the 4‐letter typology so that there is less confusion between doing and being. Psychological Type Theory links these elements through the concept of dominant and auxiliary functions.
Each questionnaire can be used on its own for a range of applications. For example, the TYPE MAPPING learning styles (LSI) bear a strong resemblance to Kolb’s learning styles (suggesting, in turn, that what Kolb tapped into was psychologically deep and enduring).
There are many applications of learning styles, from building self‐awareness to developing training programmes, and it can even be used as a way to identify how best to introduce an individual or a group to a Type programme.
Another example is using the MTR‐i™. which can be used to identify multiple roles an acknowledgement that we all need to and are able to stretch outside our type. Since this can be both exhilarating and stressful, identifying the roles we play enables us to explore our ability to adapt far more easily adaptation was one of Jung’s key concerns.
A further example is using the ITPQ™ to identify and understand the organisational culture, or the differing or competing demands and expectations being placed on a team or individual. All of us need to respond to circumstances such as customers, senior management, budgetary restraint and other people but we do not always see clearly what those demands really are.
The real power of the
TYPE MAPPING system
The real power of the TYPE MAPPING system emerges when these instruments and concepts are used as entry points into a programme that relates two or more of the concepts together. For example, the relationship between preference (TDI®‐Is) and role (MTR‐i™) can highlight the stretch that one is currently experiencing in a particular role. Using the TDI®‐Want can help identify whether such stretch is likely to be stressful or exhilarating. Adding in the ITPQ™ examines the fit between oneself and the demands on one’s role.
The TYPE MAPPING System recognises the complexity and richness of Psychological Type Theory and provides an orientation framework to begin to understand the inner and outer landscapes.
It provides a matrix. out of which each individual, group or organisation can begin to build their own unique and complex story and thereby begin to understand some of the many internal and external factors with which they have to grapple.
Click below to view the TYPE MAPPING Assessment Comparisons.

Together with Cambridge University, Team Focus Managing Director, Roy Childs and two additional contributors, wrote The Relational Lens focusing on and providing Understanding, Measuring and Managing Stakeholder


Dr. Roy Childs is the co-creator of the Type Mapping system, developed in collaboration with Steve Myers through Team Focus. His involvement is both foundational and visionary - he designed the framework to expand on Jungian Psychological Type theory in a way that’s more dynamic, contextual, and developmentally focused than traditional models.
He is also a well-known Thought Leader: He’s spoken extensively about Type Mapping and how it bridges personality theory with real-world adaptability, and how context influences behaviour and why traditional psychometrics often miss this nuance.
He contributes to many publications and has contributed to a number of books, the most well-known being The Relational Lens and The Psychometric Minefield.
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