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Increasing Brand Equity Through Exceptional Customer Service

Building Your Brand through Your People to create Customer Loyalty.

Achieve Better Business Results
Through Better Business Relationships
Relate - Collaborate – Achieve

No More Us vs Them only WE

About this Program

This program explores how to use Brand Image, Brand Essence and Brand Equity as tools for developing customer loyalty.  Participants identify their types of customers and consider what their customers are looking for – what they want or expect from the brand. 

The customer experience is presented as a combination of their experience with the product, the purchase, the ownership and the communication about the brand. Participants examine what other companies have done to successfully grow their brands and develop their own action plan of things they can do to enhance their own brand.

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Program Objectives

This program aims to accomplish the following goals and objectives:

  • Recognize the importance of brand preference in customer decision making. 

  • Recognise the impact of moments of truth on brand image and equity.                                

  • Identify actions that enhance customer loyalty & brand image.

Program Objectives Dartboard

Structure and Delivery

This course uses a highly interactive teaching style, combining discussions of relevant theory and principles with assessments and practice simulations to create a rich and engaging learning environment.

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Facilitated public or in-house classroom training (customised or standard).

Who is this program for?

For those that want to successfully grow customer loyalty to enhance brand equity and improve bottom line results.

Pricing and Bookings

Contact Us for Pricing and Bookings or Book Your Free 1:1 Consultation Today.

Sydney, Australia

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